These are the things people type into Google before they hire anybody. We answer them straight, including the answers that lose an agency the sale.
You want a number and everybody gives you a range so wide it is useless.
Somebody tells you your click rate should be above five percent.
There is no good cost per click.
You can bid on it.
Somebody exported a keyword tool, pasted two hundred rows into one ad group, and now one ad has to be relevant to all of them.
Somebody spent four thousand dollars, got two leads, and concluded the channel does not work.
Run the calculator, then tell us what it showed. We reply with what to fix first and why. No call, no pitch.
Anything unfamiliar above is defined in the Google Ads glossary. Three accounts taken apart, ending with the money, are in the case studies, and the longer pieces are on the blog.